Real Estate Brokerage Insights Survey

Understand the Challenges, Trends, and Opportunities Shaping Today’s Brokerage Market.

Purpose:This brief survey helps us understand how Brokerage agencies generate leads, what they currently pay for external collaborations, and what value they see in new buyer-acquisition tools.

Section 1 — Current Lead Generation & Tools

1. How satisfied are you with your current ability to generate qualified buyer leads?

A. Very satisfied — we consistently fill our pipeline

B. Satisfied — but there is room for improvement

C. Not satisfied — lead flow is inconsistent

D. Poor — finding real buyers is difficult

2. Which external platforms or tools do you currently use to source buyer leads? (Select all that apply)

A. Local Marketplaces – Idealista / Fotocasa / Habitaclia

B. Social media ads (Meta, TikTok, Google Ads)

C. International portals (e.g., Rightmove, A Place in the Sun)

D. External brokers / collaborators

E. None — we rely mostly on our own network

3. How effective are these external sources in helping you close deals?

A. Very effective

B. Moderately effective

C. Slightly effective

D. Not effective

Section 2 — Commission Structure & Collaboration

4. Do you currently pay commission to external brokers/collaborators?

A. Yes, for most sales

B. Yes, occasionally

C. Rarely

D. Never

5. What portion of your total commission do you typically pay to external collaborators?

6. What portion of your commission are you willing to share for a guaranteed, verified buyer (high closing probability)?

Section 3 — Willingness to Pay for Results

7. If a trusted platform could reliably deliver qualified buyers and significantly increase your chance of closing, would you be willing to pay a commission into a secure escrow?

A. Yes, absolutely

B. Yes, if the success rate is very high

C. Maybe — depends on the cost

D. No

Section 4 — Market Reach & Challenges

8. How would you describe your current market reach?

A. Strong — we reach international and local buyers easily

B. Good — but we could benefit from more international exposure

C. Limited — we struggle to reach new buyers

D. Very limited — exposure is a major challenge

Section 5 — Platform Adoption Intent

9. If a new platform could reduce your external commission costs AND bring you more serious buyers, how likely are you to test it?

A. Very likely

B. Likely

C. Possibly

D. Not likely

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